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What does a Webmaster do? page 3

Webmaster page: [1] [2] [3]
Alright, we have discussed all or most aspects of Building, Maintaining and Owning a Website. The next phase for a Webmaster is how do I make money and get clients to hire me to be the Webmaster for their Website. This is the phase I am at, how would I do this for a living, where would I find the clients, how complex of a Website would I want to Webmaster. In order to be payed to do this unfortunately you need a Diploma or Cert's to prove you know what you are doing. So for now this will remain as a hobby for me.
So what are my qualifications, well I wish I could say I went to Harvard or MIT, I did put in 2 years at La Crosse State University, passed a course in Welding at Western Wisconsin Technical College, completed the Total Webmaster course at the Community College here in town and an A+ Certification in Computer Introduction at the Mastery Level at DPEC. Plus I have read many books on HTML, PHP and Flash Action Scripting 3, written Java scripts, actually, look around my sites, it has all been done by me, except for applications like the Forum, Arcade, Guestbook, some of those I just redesigned them to fit my sites and is the best representation of my abilities and practices. Remember that this site is designed for new computer users and is enhanced for people on dailup connections, by that I mean, graphics are compressed, pages are designed to be a small in size so they load faster with a dailup connection, even my flash banners are small in size and the header and footer sections are the same on every page, that way once their Browser caches it, it does not need to load it again on the next page or any other page on the site, only the content below the Header of the page. I have also removed most of the tables on the site pages, which also helps with loading times for browsers. I am converted this site to CSS.
Next you maybe wondering what is my setup for doing this kind of work and what Operating Systems are you familiar with. Right now I'm using a Computer that has two 19" LCD monitors, has a Athlon XP 2700 cpu, Geforce FX 5600 Graphics card, 3 gig of ram, with Windows XP Home and a DVD/RW Drive. My other computer has XP Pro installed on it, with an Athlon 64 3500 CPU, Radeon X1650pro 256MB PCI Express x16 graphics card, 3 gigs DDR 400 Memory, DVD/RW Drive. I'm on a cable connection and have a USB HP Deskjet F300 ALL-in-One printer setup for use by all these computers. On other Hard Drives I have Ubuntu Linux, Windows 98. For checking pages in Browsers I use Firefox, IE, and Apples Safari.
Here is a list of Websites I have Designed and Developed:

Webmaster and SEO {Search Engine Optimization}.

What is SEO which is an acronym for Search Engine Optimization. It has do with your websites ranking on the Search Engines like Google and Yahoo. They have spiders that constantly crawl the web indexing pages on websites and ranking them by the number of people that go to those pages and website. The higher ranking your website has the higher up on the search pages it will be, which translates into more visitors to that page and to your website. Ideally you want to be the first link on the first page of a search result page, but being one of the first ten search results on the first page is really good and just being on the first 2 search result pages is good. Most people will look at the links on the first 2 pages of a search. How do we get a high ranking with search engines? First you need to submit your site to the Search Engines so they know where to send their spiders, be sure you are ready before you start submitting your site to all the Search Engines like Google, Yahoo, etc.
Here is a list of what helps get a good ranking.
Title and Keywords: At the top of your web page code are meta tags one of them is called the title, you want to give information about the content of the page, try using words that are in the first paragraph of the content on the page. For instance if the page is about a product you are selling, like jewelry/necklaces, perhaps write the title as follows, Information about my collection of hand made necklaces. If I am talking about computer hardware I try to incorporate words from the first paragraph such as How to install a Netgear Network card. These titles are sometimes included in the info that is displayed under the search results page link. But it could also be part of the first paragraph of the content of your page, if you include info from the title and the content people will get a better idea of what information is on your page.
Keywords: Keywords is another meta tag in the Header or the top of the web page, why are these important. When the spiders search your page it will look at your Title, then the Keywords, Keywords are the words used by web surfers to try and find out information about something. If they want info on a network card they may put in "install netgear network card" so if your page is about how to install a network card you would want to have keywords such as, network card,how to,netgear,linksys,instructions,install,directions, any words that a searcher may use. Again as with the title use words that are also in the content of the page. Do not put in words that do not relate to the page and the content on the page or you will get penalized. All of these have to be related and correspond to the content of that particular page and the content on that page. All of these work together in how you are ranked.
Navigation and linking: When a spider comes to your site it follows the links that are on your page, make sure you have hard coded links for the spider to follow. I have a Java Menu with all the main links included, but spiders can not follow Java links so I also have a link bar with HTML hard coded links for the spider to follow, what is the point of having the java menu then, good question, lol, I have that because of Spam Bots, they are also spiders but do not follow any rules and look for ways to spam your users and the website, like a contact form, but they can not follow java links either so I have links to my Contact Form and other imput pages in the java menu to help protect it from being spammed. You should also have a Sitemap, a page with all the pages of your site listed, except the Contact Form and any other imput pages, this is a very useful tool for the spiders, it can index your site from one page. It is also useful for your visitors to be able to see what content is on your site.
Content: This is the most important part of any page and any website, if you do not have interesting content the people who visit a page or your site will not stay long if there is nothing of interest for them to interact with. It is also the hardest thing about having a website, trying to keep fresh and updated content on your site to keep visitor coming back and to get them to put a link on their pages or to email that link to their friends. It also has a lot to do with how you are ranked by search engines. Like I have been saying the first paragraph says it all about the page, kind of wrap it all up in the first paragraph and then go into specifics with the rest of the content, peoples attention span is short so make that first paragraph interesting and include Title Words and Keywords to bring it all together, also a lot of the time some of the content from the first paragraph is included in the link description of the search result page. If you are using Affiliate links like Googles Adsense it also will dish up ads to that page using the information in the Title, Keywords and the first paragraph so be specific and interesting. The next thing is to have good content for the rest of the page, do not write over 5 paragraphs and if you need more paragraphs, divide the content it into different pages under interesting captions, now I am not perfect at this because my sites are just a hobby for me, if you have a business site stay the course it makes a difference. In the content try to write it so that it includes links to other pages on your site, make sure it is related to the subject you are writing about. Everything on a webpage should be related to the content of that page, that will help to attract visitors and your ranking.
Links from or to other sites: Link sharing use to be a good way to get your site higher up on the search pages, but it has been abused by people and Spammers so you need to be careful with linking. The best way for linking to work is to have your visitors place a link to your site/page from their website, Myspace, Facebook, forum, twitter etc. You do not need to be linked back to them, actually it is better that you are not linked back to their page. You can also join those type of places and put up links to content on your site, make absolutely sure that when you do link back to your site it has some reason for being there, such as you go to a Forum and someone ask about installing a network card, put the link to your How to install a Network card page, that is relevant and will help rank you higher. If you are talking about a product or website in some content on a page, name the product or website but try not linking to it, unless you are quoting from some content or if you are associated with that website. Do not have pages of links to other sites all over your website, the search engines will penalize you. I have 3 Link pages for specific reasons, one is a page with links to free downloads with a description for each link, I also have a Web link page to sites that may help my visitors again with descriptions, and I have a Reference Library page with links and descriptions of Help Sites. You can put rel="nofollow" in the link to let the spider know that it is not suppose to follow and index that link, that way it is only for your user and does not go against you. A lot of the Forums and such let you put a Signature on each post you make, that signature can be a link to your website, that way every time you post that signature is presented to the spiders and you should not be penalized.
Here is a very good article on Wikipedia about SEO
There is a lot of SEO information on the web some of it if used could and will get your web site banned from the Search Engines Indexes so do your research before apply different techniques. Some are using hidden links on pages, redirecting a user to one page and a spider to another different page, pages with tons of different links on it, using excessive or irrelevant keywords just to mention a few.
Webmaster page: [1] [2] [3]

 


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